This essay is part of the Working Inside desk at Clarity Unlocked. Full text is available via The Brief — one email when an essay publishes.
Spotify, TikTok, LinkedIn, YouTube — every creator talks about them as if those platforms are the audience. They are not. They are the toll booth between you and the audience, and in 2026 the toll is going up while the road gets narrower.
This essay is part of the Working Inside desk at Clarity Unlocked. Full text is available via The Brief — one email when an essay publishes.